Included angles
The pack is built around defensible consumer software angles.
- Pricing clarity
- Free trial clarity
- Mobile usability
- Privacy checklist adoption
Quote rules
Quotes should be practical and source-backed, not sensational.
- Use current data
- Avoid medical claims
- Avoid inflated market claims
- Link to source page
Refresh cadence
Refresh the pack monthly so outreach has a current hook.
- Update findings
- Update chart notes
- Update source URLs
- Archive stale claims
Best link target for citations
Use /reports/ when the citation needs the decision framework behind this asset.